Chevrolet to Expand Military Discount - Larry H. Miller Chevrolet Provo

Chevrolet to Expand Military Discount, Support Mt. Everest Excursion

Move comes as Chevrolet celebrates National Military Appreciation Month.

One thing that it seems every automotive brand can agree on is an unwavering appreciation for active and retired military personnel, their families and the sacrifices made by all involved. To show that appreciation, almost every brand has a military discount that military families can take advantage of because of the sacrifices they’ve made to protect the freedom and liberty that allows each American citizen to live the type of life they do.

“These brave men and women have done so much for our country,” said Steve Hill, GM vice president of U.S. sales and service. “Making sure all veterans can take advantage of our military discount to celebrate Military Appreciation Month is one small way we can express our gratitude.”

But while each brand has its own version of the military discount, Chevrolet has decided to up the stakes a little in order to show its appreciation. Instead of the typical one year of separation from the military, which is usually required in order to qualify for the discount, any car-buyer who has ever been in or a family member of someone who has EVER been in the military purchases a Chevrolet before the end of May 2016, they will be eligible for the discount.

The move from Chevrolet to expand the discount program isn’t much of a surprise, as the brand has been supporting members of the military for over 100 years, including during WWII when the brand converted each of its production facilities to military facilities.

On top of the expanded discounts, Chevrolet is also helping a few active-duty military members accomplish their goal to climb Mt. Everest. The troops would be the first active-duty soldiers to reach the summit.

 “We sincerely appreciate the support of Chevrolet as we take on this bold challenge,” said U.S. Army Capt. Matt Hickey, USX co-founder and team member. “Although our goal is big, so are the needs of today’s veterans, and our mission and Chevrolet’s support inspires others to get involved.”

For more information on Chevrolet’s military discount, or to follow the troops as they climb the tallest mountain the world, visit ChevySalutes.com.